Torro Media

Client proof · Case Study

128 Plumbing

Local lead engine for one of New England's largest plumbing and HVAC brands

Torro Media supports 128 Plumbing with local SEO, Google Ads, Meta Ads, and home services marketing tuned for high-intent demand across Greater Boston and New England.

Proof assets

Screenshots, dashboards, and creative — placeholder slots ready for live assets.

Google Ads lead volume

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Local SEO impressions and rankings

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Meta Ads creative + results

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Local pack rankings — plumber / HVAC near me

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The challenge

High-stakes home services demand requires reliable lead flow, strong local SEO, and paid media that scales without wasting spend. 128 Plumbing needed a marketing partner that understands the home services category and can execute across SEO, Google Ads, and Meta Ads as one connected program.

What Torro did

  • ● Built a local SEO program across service area pages and Google Business Profile
  • ● Managed Google Ads for high-intent plumbing and HVAC searches
  • ● Ran Meta Ads campaigns for brand awareness and lead generation
  • ● Aligned creative, landing pages, and conversion tracking to revenue outcomes

Why it worked

  • ● Specialized home services experience — not a generic agency playbook
  • ● Tight feedback loop between paid spend and qualified lead volume
  • ● Local SEO and service area coverage tuned to Greater Boston demand

Business impact

  • ● Steady local lead flow across plumbing and HVAC service lines
  • ● Integrated organic and paid coverage across the service area
  • ● Conversion-aligned creative across Google and Meta

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