The challenge
Phillips Chocolates needed a unified strategy. Marketing was fragmented across vendors, the legacy Magento site was holding back conversion, and seasonal demand wasn't being captured efficiently across paid and organic.
Client proof · Case Study + Email Testimonial
Phillips Chocolates
30% YoY sales growth through integrated SEO, PPC, social, and a Magento → Shopify rebuild
Phillips Chocolates partnered with Torro Media in 2024 for a stronger, more unified marketing strategy across PPC, social media, SEO, and web design.
Results
30%
YoY sales growth
11.8x
Google Ads ROAS
$469,090
Google Ads conversion value
$39,705.74
Google Ads spend
2,800+
Google Ads conversions
55,675
Google Ads clicks
2.66M
Google Ads impressions
$0.71
Average CPC
$18,587.60
Meta Ads spend
33.63x
Average Meta ROAS
66.81x
General sales Meta ROAS
58.92x
Holiday Meta ROAS (peak)
2.8M+
SEO impressions
600+
Instagram follower growth
40,000+
Instagram peak reach
745+
Facebook follower growth
202,000+
Facebook post engagements
3.18%
Site conversion rate (1 yr)
“Torro Media made everything simpler. They helped us cut what wasn't working, rebuilt our site the right way, and backed it with smart organic and paid strategies. We're up 30% YoY sales. Just a great team to work with.
Proof assets
Screenshots, dashboards, and creative — placeholder slots ready for live assets.
Placeholder · google-ads-screenshot
Placeholder · meta-ads-screenshot
Placeholder · gsc-screenshot
Placeholder · ga4-screenshot
Placeholder · ranking-screenshot
Placeholder · ai-overview-screenshot
Placeholder · shopify-screenshot
Placeholder · instagram-screenshot
Placeholder · case-study-pdf
What Torro did
- ● Migrated the storefront from Magento to Shopify with a conversion-focused redesign
- ● Built and managed a Google Ads program with $39,705.74 spend producing $469,090 in conversion value
- ● Built and managed Meta Ads with $18,587.60 spend at an average 33.63x ROAS
- ● Executed SEO and content focused on Boston chocolate, seasonal chocolate, and gifting terms
- ● Managed Instagram and Facebook content and growth alongside paid social
Why it worked
- ● One team owned the strategy across SEO, paid, content, and site experience
- ● Holiday and gifting demand was captured by tightly coordinated campaigns
- ● Site rebuild lifted conversion rate to 3.18% across a full year
- ● Content and SEO earned first-page placements and AI Overview features for high-intent terms
Business impact
- ● 30% year-over-year sales growth
- ● About 11.8x Google Ads ROAS at scale
- ● Average 33.63x Meta Ads ROAS, with general sales at 66.81x and holiday peaks at 58.92x
- ● Ranked #1 for 'chocolate turtles' and 'Boston chocolates'
- ● Outranked local competitors for Boston chocolate searches
- ● 2.8M+ SEO impressions and AI Overview placements for seasonal chocolate searches
- ● Instagram +600 followers with peaks of 40,000+ accounts reached
- ● Facebook +745 followers and 202,000+ post engagements
Related proof
Frequently asked questions
Ready for proof-first marketing?
Request a quote and see how Torro Media can grow your business through SEO, AI visibility, paid media, content, and web design.