Torro Media

Client proof · Case Study

Sila Heating, Cooling, Plumbing & Electrical

Multi-market home services growth across SEO, paid media, and AI search

Torro Media supports Sila with enterprise home services SEO, paid media, and AI visibility — built for how customers search across Google, ChatGPT, Perplexity, Gemini, and Claude.

Proof assets

Screenshots, dashboards, and creative — placeholder slots ready for live assets.

Google Search Console — multi-market impressions

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AI Overview placement — HVAC search

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Google Ads — service line performance

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Local rankings across service areas

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The challenge

Sila operates across multiple New England markets with complex service lines. They needed a marketing program that combined enterprise-grade SEO and paid media with modern AI visibility — so customers find Sila no matter how they search.

What Torro did

  • ● Built service-area SEO across multiple New England markets
  • ● Managed Google Ads campaigns tuned for HVAC, plumbing, and electrical demand
  • ● Layered Meta Ads for brand and lead generation
  • ● Optimized content and entities for AI search systems and AI Overviews

Why it worked

  • ● Coverage spans traditional Google search and emerging AI search surfaces
  • ● Home services depth across HVAC, plumbing, and electrical
  • ● Multi-market strategy without losing local relevance

Business impact

  • ● Visibility across Google, ChatGPT, Perplexity, Claude, and Gemini for home services queries
  • ● Integrated SEO and paid coverage across service areas
  • ● Aligned creative and landing pages with conversion goals

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